Contemplating starting a blog? Blogging is an excellent thing to become involved in and can lead to all sorts of great opportunities. Before you dive directly in, it’s really worth firstly having a take a step back and thinking of a few essential things.
Listen up. Starting your blog is fairly easy, but getting it right is much more difficult and there are lots of decisions to produce as you go along. Listed here are 12 things you must know before you even start up a blog:
1. Self-Hosted WordPress Blog
You may well be wondering about the most suitable choice for how to start your own blog. Can you develop a WordPress blog, or would a platform like Blogger suffice? Have you considered something like SquareSpace or Wix?
In my view, a self-hosted WordPress blog (ie. WordPress.org) is undoubtedly and away the best choice.
There are some premiere factors behind this:
Firstly, a self-hosted WordPress blog provides you with complete ownership and control of anything you do. There are many themes and plugins for WordPress, while it’s also great to find out that nobody comes along 1 day and take down your website mainly because it ‘breaks’ some sort of rule. That’s a huge trouble with many platforms!
When you have installed WordPress (it’s free and most hosts let you set it up with only a couple of clicks), you can essentially do whatever you decide to like. You’ll must spend some money on hosting and your own domain name, but those may be picked up pretty cheaply.
2. Build a Brand
To develop an excellent blog and get noticed within the crowd, you must work to make a distinctive brand. This simply means select a very specific niche and attempting to establish a brand that really talks to your audience.
What makes a brand?
Well, it demands a number of stuff like the name, logo, visual imagery, the tone/personality of your own writing, the consumer experience, and the like. Take into consideration great bloggers like Seth Godin. You generally know exactly what you’re getting when you visit his blog – and that’s what you need to do, too.
To have success, you must stand above the competition and speak with your audience. What’s your niche? What do you wish to be known as? What’s the personality of your respective blog going to be? Will your blog site be serious/funny/informative/detailed/factual, etc.?
3. Content articles are King
You may have the very best looking blog on the planet, but it doesn’t matter a jot in case the content articles are crap!
To have success and keep people returning for more (which can be surely what every blogger wants), your articles must be top quality and deliver on precisely what you’ve promised.
Be sure each post is well researched and possesses a precise point. Help it become interesting to read by injecting a little bit of your own personal personality into each post – or tell stories to create it alive.
Remember: content is king, so make sure it’s just like it possibly can be!
4. Blog Regularly
Blogging regularly is very important. If you would like how to start a blog to possess just about any impact, you just cannot go weeks or months without setting up a post!
When you setup your site, it’s easy in the first place great intentions and boast about how you’re intending to make a new post six times weekly. But unless you’re superman/woman, the truth is that sticking with a schedule like that is entirely unrealistic.
To give yourself the very best probability of success, be sensible regarding how often you’re planning to post and set a schedule to fulfill that goal. You might like to pre-plan your articles upfront and after that utilize a post scheduler to post it to your blog on the given day.
5. Visual Content is Key
Visual content is becoming an ever-bigger area of the blogging world. I’m speaking about videos, graphics, photos, infographics, etc.
Be sure every post you will be making contains some type of visual content. It really helps to bring your website alive and can greatly increase the volume of those who click to your blog – especially from social media marketing.
Not really a graphic designer whizz kid? Don’t worry! Something like Canva is free and super easy to use, or you could outsource it to your design professional.
6. Interact With Other Bloggers
It’s easy to see other blogs as competitors, however, you should actually look at them when your friends. Experience tells me that your success often depends upon connecting with many other bloggers and making yourself recognized to the important thing players with your niche.
Reply to their blogs and participate in the conversation. Share their posts on social media marketing. Develop a relationship along with them and get on the radar! Trust me, it’ll really help the chances of you success.
7. You Have To Build a message List
Imagine being able to send 500 men and women to your brand-new blog post within minutes, or having the cabability to instantly send traffic to a deal you’re promoting being an affiliate.
If you have a message list, you will have the capacity to do all of this plus more!
You’ve probably heard the expression “the funds is within the list” – and i also can absolutely and categorically inform you that it’s the honest truth. If you’re starting a new blog, make sure you start building a message list from day 1.
8. Investing in Advertising
There are several great free methods for getting targeted traffic to your blog. You may focus on SEO and obtain traffic from Google. It is possible to write guest posts for other blogs, or use social media marketing to talk about relevant content and have new followers.
But while free methods are great, it’s also worth looking at paid methods like Facebook advertising. Should you it right, you are able to achieve your goals much quicker and almost instantly reach out to new people.
Anything of warning: Don’t throw a lot of money on the wall and hope it sticks! Set a compact budget (e.g. $20) and test water to find out if the system functions.
9. Responsive Design is essential
The days are gone when a lot of people browsed the internet on their computer. Nowadays, it’s about smartphones and tablets.
If you’re planning to put together a fresh blog in 2017, please, please, PLEASE make sure it is responsive and simply viewable on mobile devices! It’ll make your viewing experience far better for your personal visitors, and possesses certain SEO benefits, too.
10. Know about Increasing Security Threats
When starting a blog, it’s extremely important to take security seriously. Blogs are prone to hackers as well as other online threats, so it’s absolutely vital to consider steps to guard your blog whenever possible. Trust me, you don’t want the irritation of sorting a hacked blog because it may be a complete and utter pain inside the arse!
Firstly, make sure your blog site and plugins will always be up-to-date and running the most recent versions. Including the WordPress installation, your theme and each and every plugin.
Secondly, be sure to get a basic WordPress security plugin to help guard against common threats and acquire alerted in case the worst happens. WordFence, BulletProof Security and iThemes Security are three of the most popular.
11. You Need to Take Into Consideration SEO
Where will you go if you’re seeking information? Generally, the answer is Google, so you’d be absolutely CRAZY to disregard it as a traffic source.
If you wish to get visitors from Google, you have to think of Search Engine Optimization (SEO). I was able to write a whole book for this subject, but for now you only need to have the 30deyypky right.
Base each post around a particular keyword – and ensure to feature that keyword a couple of times from the post. Don’t go crazy!
Additionally, it’s worth installing a search engine optimisation plugin like Yoast SEO. It is a free tool that gives you the cabability to optimize your website easily and quickly.
12. Blogging is difficult Work
Finally, it’s vital that you realize that blogging is tough work.
Many individuals dream of putting together how to start a successful blog and achieving instant overnight success, but the reality is that it’s bloody effort and needs consistent effort over years and years. If you’re prepared to put the effort it, it’s worth it though and literally has the power to change your life.