Prior to select what you believe is an ideal color off Pantone Colour Chart, stop for a moment and consider your audience. This is especially important if you’re marketing or selling globally instead of locally. You can see, different colors have different meanings to various people. If you’re new to the cultural significance of the certain color the merchandise, brand, or identity you’re promoting might end up failing before it comes with a possiblity to pull off! Let’s take a good look in the cultural significance of color in 2 of today’s emerging economies.
In China, colour red is probably the most significant. No where is this color more prominent than in the Chinese flag. Representing good fortune and joy, red is one of the most used colors during Chinese holidays and family gatherings. Additionally it is the hue chinese people associate with fire, one of the five elements its people believe create exactly what exists in nature.
Interestingly, while the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is the color the Chinese associate with another of your five elements, the planet earth, and thus, this color represents royalty.
In India, the color red represents something quite different: Purity. That’s in contrast to Western cultures where the color white is commonly used to represent purity. Indian brides traditionally wear red gowns as soon as married their foreheads are adorned by using a red dot or tikka, the symbol of commitment. As the wedding represents 81dexrpky beginning of the union of two individuals, the hue red also symbolizes fertility and prosperity. The color green represents the harvest or possibly a new beginning and, as with America, green is symbolic of nature. In India green is likewise the color utilized to honor Islam.
As common as green is, don’t apply it if you are considering doing business with Indonesian people. That’s because in Indonesia, green is actually a forbidden color. In countries with dense jungles like individuals in Latin America, green represents death. But in between East, green will be the shade of luck. In Iran, blue symbolizes immortality and in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting a bad color can spell disaster. So don’t whip your Pantone color system and randomly choose. Instead, know your audience and make sure you perform your due diligence!